How PPC works (including Google Ads and Facebook Ads).What PPC ads look like and what they're used for. Want to improve the performance of your PPC agency or internal PPC team? We wrote this guide for you. So if you don’t get any clicks or conversions, then you won’t be charged any money at all. There are many different types of pay-per-click campaigns, but they all work in a similar way: you set a maximum bid price on each keyword, and you only pay when someone clicks through from your ad to your website or landing page. PPC provides an excellent way to grow your business and reach new customers. It’s what keeps some marketers up all night and it’s the single most popular form of advertising.
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